Take the Load Off is an online campaign
to reduce mental illness stigma and discrimination.
For the 1 in 5 Kiwis who experience mental illness each year, stigma and discrimination
can be a constant, heavy weight that makes life more challenging than it already is.
But it doesn’t have to be that way.
Take the Load Off focuses on the simple things people can do to reduce the
weight of stigma and discrimination for people living with mental illness.
The finer details
Using people’s real experiences, we have created three short animated videos. These
videos tell people’s personal stories, symbolising the weight of stigma and
discrimination through a heavy sack people with lived experience carry with them in
their daily lives.
Alongside these videos we have shared your stories on our website and through social
media, giving people the opportunity to select specific actions they will do to lighten
the load for people living with mental illness. People can share what they’re going to
do on social media too.
There are opportunities for people to thank others who have taken the load off for them.
Will you help take the load off?
We’d love to hear your experiences of how you Take the Load Off!
Perhaps a friend included you in their lunch plans when you knew others were avoiding
you, maybe a colleague offered to take on some of your workload when you were feeling
overwhelmed. It could even be as simple as someone asking how you are going, and
genuinely listening to you.
Whatever it is, we’d love to hear what’s lightened the load for you!
Head over to www.taketheloadoff.nz to have
your say and find out more.
If you have any questions about the campaign please email firstname.lastname@example.org
Take the Load Off has been developed in consultation with people with lived
experience as well as their friends and whānau. Thanks to everyone who has helped to
shape the campaign so far!