Lessons on being who you are
Minnie Baragwanath is chief executive and creator of the Be. Institute, a social enterprise that
inspires and enables a 100 percent accessible society for all people.
Through the mediums of documentary, animation, design and storytelling, Be. is narrating
and illustrating a new story of human possibility.
Minnie presented at the Like Minds seminar in April and shares her thoughts on societal
barriers and the Like Minds programme.
What are some of the similarities between the work of the Like Minds programme and the
Fundamentally they are both about changing attitudes. People say that it takes a
generation for societal attitudes to change and both programmes are in it for the long
We often use Like Minds as a reference point and tell people what we are doing is similar
to what Like Minds is doing – we are both trying to get into minds and hearts of New
Zealanders – and people get that.
Another overlap is that the Be. Institute advocates for an accessible world for everyone.
Some people might call it ‘inclusion’, as we don’t draw a line to say ‘who is in and who
is out’. In a very tangible way, our programmes are similar.
Why do you think it is important to break down barriers and attitudes of exclusion in
Categorising people can be very destructive and wasteful of human creativity and of life.
One of my pet hates is being labelled or boxed in by someone else’s point of view. It’s
so limiting, presumptuous and judgemental. I believe that a sign of maturity in a
society is the ability to see someone as a bit of this and a bit of that. If we can hold
onto that paradox, we can liberate others and ourselves. On the other hand,
paradoxically, sometimes being boxed in is extremely motivating – it can give us
something to really push against and result in us achieving more than we even thought
possible of ourselves.
Do you think Like Minds aim of reducing stigma and discrimination associated with mental
distress is having an impact?
I think Like Minds has done something to New Zealanders that we can’t even measure yet.
The messaging has been good for everyone’s mental health by helping us to tap into some
of our better qualities. We needed those conversations to improve our psyche – and Like
Minds started that dialogue.